Your internal reference for brand visuals, content tone, and UI system. This page provides visual, verbal, and structural guidelines that ensure our identity stays cohesive and true.
To be Hawai‘i’s leading model of preventive and compassionate dentistry — inspiring healthier communities and brighter futures, one smile at a time — through a family legacy of clinical excellence, innovation, and aloha.
To provide compassionate, high-quality dental care through minimally invasive techniques that preserve natural teeth and reflect the spirit of aloha. Together, Dr. Russell Kim and his son Dr. Riley Kim are committed to delivering the same standard of excellence and gentle care to every patient they serve.
The look and feel of the brand.
#009CC9
#5EBC5E
#005B7F
#FF8100
#595959
#F9FDFF
#595959
#F9FDFF
Font: Outfit
Weight: 900 (Black)
Size: 3.6 rem
Line Height: 1.15 em
Style: Normal
Use: Hero / top-level titles
Font: Outfit
Weight: 800 (Extra Bold)
Size: 2.4 rem
Line Height: 1.25 em
Style: Normal
Use: Major section headings
Font: Outfit
Weight: 700 (Bold)
Size: 1.9 rem
Line Height: 1.35 em
Style: Normal
Use: Mid-level headers
Font: Outfit
Weight: 600 (Semi Bold)
Size: 1.4 rem
Line Height: 1.4 em
Letter Spacing: 0.5 px
Use: Supporting labels / UI sections
Font: Outfit
Weight: 300 (Light)
Size: 1.2 rem
Line Height: 1.2 em
Style: Normal
Use: Captions / descriptors
Font: Outfit
Weight: 100 (Thin)
Size: 1.05 rem
Line Height: 1.6 em
Style: Uppercase
Use: Fine print / small UI elements
Body Text
Font: Outfit
Weight: 400 (Regular)
Size: 1.125 rem
Line Height: 1.7 em
Style: Normal
Use: Main paragraphs
Accent Text
Font: Outfit
Weight: 500 (Medium)
Size: 1.125 rem
Line Height: 1.7 em
Style: Italic
Use: Inline emphasis / callouts
Font: Outfit
Weight: 700 (Bold)
Size: 1 rem
Line Height: 1.25 em
Style: Uppercase
Use: Interactive / CTAs
Work News About Contact
Full color
Full color
Gray
Gray
Full color
Horizontal
Full color
Stacked/Vertical
White/Neutral
Horizontal
White/Neutral
Stacked/Vertical
Full color
Display favicon, social icon or app mark
Full color
Display favicon, social icon or app mark
Can be used with any color in the brand palette.
Standardized interactive elements.
This is the treatment for a body text link.
If you have any questions about the guidelines presented on this page, please feel free to contact us.